Description
The Verizon x Chainsmokers AR experience is a suite of next-generation mobile AR experiences created to promote Verizon’s 5G network and The Chainsmokers 11/29 concert at the Chase Center in San Francisco, CA. Exclusively sponsored by Verizon, this project included both a custom-crafted AR app made available to all concert attendees as well as the first-ever 5G-powered live AR experience. The 5G app was built for Note10 phones, ran on Verizon’s 5G network, and delivered the world’s first live, interactive & multi-user AR concert. During the Chainsmokers’ performance of “Call You Mine”, VIPs witnessed a completely synchronized AR concert experience that was localized to their location within the venue. Before and after “Call You Mine” VIPs could use the Activated Arena module to experience a dynamic audio-reactive 3D content spatially located around the stage. The 4G apps included a Chainsmokers themed Live Filter, activation-supported AR Photo Opp, geolocked AR Portal, and AR Post Show module that allowed users to watch an AR recap video.
Platforms
iOS / Android
Partners
PORTALS / Live Nation / Verizon / The Chainsmokers / The Production Club / Chase Center
Impact
Verizon was the #1 most talked about brand on social re: 5G the weekend of the activation / announce video garnered 1.4M+ views
Media
Behind the Scenes Video / Twitter Announce Video / Verizon 5G Recap Video / Verizon Press Release
