Benjamin Nourse Miller
Game & XR Production, Publishing, Design
The Apartment is an interactive 360 video built on WEVR proprietary immersive technology stack. As far as I know, it is the first truly interactive 360 video experience ever created.

The Apartment

Interactive 360 Video E-Commerce Prototype

Producer, Technical Project Manager, Creative Lead for WEVR
Concept through Final Delivery
6 / 2015

 

Description

The Apartment VR is an interactive 360 video app that transports customers to SoHo NYC for a unique e-commerce experience featuring The Apartment by The Line. Customers use the Gear VR headset controls to explore different rooms in The Apartment, learn about various purchasable products, and add them to their shopping cart.

Platforms

Samsung Gear VR

Partners

SapientNitro  / TheLine

Impact

Cannes 2015  / Digital Hollywood 2015 - Best in VR - AR as Advertising and Live Event and Installation

Media

Trailer  / Cannes Announcement

 
The Apartment is an interactive 360 video built on WEVR proprietary immersive technology stack. As far as I know, it is the first truly interactive 360 video experience ever created.

The Apartment is an interactive 360 video built on WEVR proprietary immersive technology stack. As far as I know, it is the first truly interactive 360 video experience ever created.

The interactive systems featured in The Apartment involved tackling numerous difficult challenges unique to 360 video : transparency support, rendering multiple 2D animation files on top of a looping 360 video

The interactive systems featured in The Apartment involved tackling numerous difficult challenges unique to 360 video : transparency support, rendering multiple 2D animation files on top of a looping 360 video

theapartment_bytheline_montage.jpg
theapartment_bytheline_3.jpg
I loved working with Chris Szadkowski (Creative Director) and Valerie Carlson (Executive Producer) at Sapient Nitro on this project. They were genuine collaborators who are as great to work with as they are talented.

I loved working with Chris Szadkowski (Creative Director) and Valerie Carlson (Executive Producer) at Sapient Nitro on this project. They were genuine collaborators who are as great to work with as they are talented.