Benjamin Nourse Miller
Game & XR Production, Publishing, Design
Alien : Covenant In Utero was launched to promote the release of Alien : Covenant. It is likely the most successful 360 video marketing campaign in Fox’s history. The short film was released on 8 platforms, translated into 12 different languages an

Alien Covenant: In Utero

360 Video

Producer, Creative Lead, Publishing Lead for Fox
Concept through Final Delivery
4 / 2017

 

Description

ALIEN: COVENANT In Utero is a 360-degree virtual reality journey into a living nightmare and offers a terrifyingly close and personal encounter as an alien neomorph at the time of its birth. Fans will be able to experience the world around them, reliving the very first memories of the neomorph in an immersive environment.

Platforms

Facebook  / Youtube  / Gear VR /  Steam / Orange  / Littlstar / SkyVR  / Oculus Video / PSVR 360

Partners

Fox Home Entertainment  / RSA / MPC / AMD /  Mach1 / Alienware / Radeon  / Empire

Impact

6M+ views  / Webby 2017 - VR: Branded Cinematic or Pre-Rendered (nominee)  / Cornerstone of International Theatrical Marketing Campaign garnering 100k+ impressions at 20+ activations  / Exclusive premiere with Empire magazine

Media

360 Video  / Verge Article  / Technicolor Case Study  / Hollywood Reporter Article

 
Alien : Covenant In Utero was launched to promote the release of Alien : Covenant. It is likely the most successful 360 video marketing campaign in Fox’s history. The short film was released on 8 platforms, translated into 12 different languages an

Alien : Covenant In Utero was launched to promote the release of Alien : Covenant. It is likely the most successful 360 video marketing campaign in Fox’s history. The short film was released on 8 platforms, translated into 12 different languages and integrated into 20+ domestic and international activations around the world.

AlienInUtero_4.jpg
In Utero was rendered as a 4k stereoscopic video using MPC’s extensive theatrical rendering pipeline. It was a fascinating experience for me and from it I gained a solid understanding of the technologies and pipelines used in the VFX film industry.

In Utero was rendered as a 4k stereoscopic video using MPC’s extensive theatrical rendering pipeline. It was a fascinating experience for me and from it I gained a solid understanding of the technologies and pipelines used in the VFX film industry.

AlienInUtero_3.jpg
For a linear 360 video, we conquered a ton of unexpected challenges during production including : realistic gore, extensive distributed rendering, and film VFX assets

For a linear 360 video, we conquered a ton of unexpected challenges during production including : realistic gore, extensive distributed rendering, and film VFX assets

In Utero is my favorite 360 video project I worked on at Fox. I loved the high concept, execution, IP, and incredible partners we worked with including Director David Karlak, Executive Producer Jen Dennis, Producer Logan Brown, the entire Q Departme

In Utero is my favorite 360 video project I worked on at Fox. I loved the high concept, execution, IP, and incredible partners we worked with including Director David Karlak, Executive Producer Jen Dennis, Producer Logan Brown, the entire Q Department audio team.