Benjamin Nourse Miller
Game & XR Production, Publishing, Design
The Divergent Series: Allegiant VR was a multiplatform marketing campaign created to promote The Divergent Series : Allegiant movie. It included a VR game, 360 video, and mobile apps.

The Divergent Series: Allegiant VR

VR Game + 360 video + mobile apps

Lead Designer, Producer for WEVR
Concept through Ship
3 / 2016

 

Description

Venture into the world of The Divergent Series: Allegiant and join Tris, Four & Caleb (Shailene Woodley, Theo James, & Ansel Elgort) in lifelike 3D performance captured virtual reality, on a mission to prevent catastrophe and discover the true intentions of David and his Bureau of Genetic Welfare.

Platforms

Facebook  /  YouTube  / Gear VR  / Steam  / Transport  / iOS  / Android

Partners

Lionsgate  / Big Red Button  / Randy Smith

Impact

First VR marketing campaign to cover room-scale VR game, 360 video platforms, and mobile apps

Media

360 Video  / Steam

 
The Divergent Series: Allegiant VR was a multiplatform marketing campaign created to promote The Divergent Series : Allegiant movie. It included a VR game, 360 video, and mobile apps.

The Divergent Series: Allegiant VR was a multiplatform marketing campaign created to promote The Divergent Series : Allegiant movie. It included a VR game, 360 video, and mobile apps.

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I produced and designed Allegiant first for room-scale VR and then re-cut and rendered 360 videos from the room-scale version.

I produced and designed Allegiant first for room-scale VR and then re-cut and rendered 360 videos from the room-scale version.

The marketing team showcased the roomscale VR experience at various press junkets

The marketing team showcased the roomscale VR experience at various press junkets

During Allegiant, I learned a ton of best practices for minimizing costs and production times on multi-platform and multi-format VR projects.

During Allegiant, I learned a ton of best practices for minimizing costs and production times on multi-platform and multi-format VR projects.

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Allegiant came to life over the course of four intense months and could not have been completed at such high quality without the dedicated efforts from the Lionsgate team, developer BigRedButton and Director Randy Smith

Allegiant came to life over the course of four intense months and could not have been completed at such high quality without the dedicated efforts from the Lionsgate team, developer BigRedButton and Director Randy Smith