Benjamin Nourse Miller
Game & XR Production, Publishing, Design
One of the most challenging and rewarding parts of this project was guiding a small art team in the creation of a performant, photoreal car based off of a 40 million polygon CAD file.

Hyundai AR

Mobile AR Experience & Concert Activation

Executive Producer, Producer, & Art Director for PORTALS
Pre-production through final release
9 / 2019

 

Description

The Midtown Music AR experience is a next-generation mobile experience that gives fans at the festival and around the world a new way to interact with live musical performances and the upcoming 2020 Hyundai Sonata. Exclusively sponsored by Hyundai, this set of AR experiences, for the first time, empowers users to watch the festival from anywhere in the world via a bespoke, user-controlled live-streaming 3D viewer. At any point in time, at-home users can place and step through an AR Portal that transports them onto the side of stage for a truly VIP experience via a streaming 360 camera. Moreover, at-home users & festival-goes use their phones to place a beautiful, high-end CG 2020 Hyundai Sonata in the real-world and interact with it to learn about it’s hottest features.

Platforms

iOS / Android

Partners

PORTALS / Live Nation / Hyundai / Innocean / C3

Impact

Collected 60K+ datapoints from real-world festival AR usage / Early prototype demo’d at Cannes 2019

Media

Live Nation Announcement / Adweek Writeup / Experience Writeup

 
One of the most challenging and rewarding parts of this project was guiding a small art team in the creation of a performant, photoreal car based off of a 40 million polygon CAD file.

One of the most challenging and rewarding parts of this project was guiding a small art team in the creation of a performant, photoreal car based off of a 40 million polygon CAD file.

The Music Midtown AR Experience was the third AR experience I built at PortalsXR and the first as a full-time employee. It was integrated into the Music Midtown festival app and supported iOS 8+, Galaxy 7+, and Pixel 2+ devices.

The Music Midtown AR Experience was the third AR experience I built at PortalsXR and the first as a full-time employee. It was integrated into the Music Midtown festival app and supported iOS 8+, Galaxy 7+, and Pixel 2+ devices.

The app featured four different AR modules that supported both 2D and 360 live streaming festival content.

The app featured four different AR modules that supported both 2D and 360 live streaming festival content.

Early prototype shown behind closed doors at Cannes 2019

Early prototype shown behind closed doors at Cannes 2019